Roy Clayton
4 min readJul 17, 2020
The incredible internet marketing course

The incredible internet marketing course, Pre-Training Day 4.

Today I want to go through “day four”, of the “One Funnel Away” challenge. As I go through this course I want to document my daily journey. Today is pre-training day four, titled “10x Secrets”.

The challenge can be found here, or if you go to the “One Funnel Away” Challenge, site, you’ll see the sales funnel and you’ll see that it’s $100 to join the challenge, which is incredible value for money.

Russell Brunson’s video today is 3-minutes only because it is introducing a presentation Russell did in front of 9000 people. The presentation asks; “What is funnel hacking”? A “behind the scenes” process to figure out what funnels we need to create the very first time, i.e. before we test, etc, understanding funnel hacking will make things much easies as I move through this challenge.

The main aim of this presentation being part of this pre-training week is to help me get to the belief that; “I can do this”.

All you need to complete the course is a click funnels account and we have access to a 14-day free trial, but if I want the offer then Russell honors this too.

The presentation is 93-minutes long and is full of the sales and marketing secrets covered in this course.

Today’s workbook tasks ask questions about the presentation to further help to reveal the secrets this challenge needs me to learn. I’m encouraged to complete the workbook questions, post this in the Facebook group to discuss with other colleagues on the challenge.

Stephen Larsen’s video in the member’s area is a 31-minute video and covers many of the secrets you might not have noticed as you watched the “10X presentation”. Stephen explains that a framework can be taught but if you don’t have the right mindset, you can’t succeed. 20/80 frameworks to mindset is a good ratio. The more you learn the patterns, the easier this game will get.

Get obsessed with the patterns. Let the customer or your avatar help you build what your customer wants to buy. Once you learn the frameworks that cause success, it is actually hard to fail.

We are encouraged to watch Russell’s 10x presentation as slowly as possible, many secrets to selling can be seen in the video if you “watch slowly” and notice everything, It’s not what you are selling it’s how you are selling.

This challenge is teaching one too many selling, not one to one selling. Learn to become an attractive character, because this creates a following. The safety net is publishing.

Learn to become an attractive character

Two videos from Jim Edwards today, a 10 minute and a 4-minute video.

What to watch out for when you are actually doing research. We are going to be doing lots of research to create the many “building blocks” to build up my copy. If you know what to watch out for to be able to get what you need then you won’t have to do as much research to be able to get what you need to create your copy.

Use the words that your customer uses. E.g. if your target audience is chicken farming and during research we see their web pages speaks about poultry farming, I will note that I need to use the word poultry. Then note down all the other related words and subjects like:

Keywords; Phrases; Desires; Payoffs, Problems; Roadblocks; and Questions all help when creating content…

The day's assignment has a worksheet to print off and as pop in your head, you can fill it in to use later.

The shorter 4-minutes video explains how to use a great tool. The “Sales copy big research wizard”, is a script you just fill in with the information you have collected as well as answers to the questions and it will automatically create a sales copy letter ready for you to perhaps tweak but basically ready to send. What a great tool this is.

It’s been another very good day; I’ve enjoyed it, perhaps lots of information I’m not sure I fully understand yet, and will perhaps need time to process, but I’ve learned lots more important marketing secrets that I’m sure will be invaluable as I go through this challenge.

I’ll come back tomorrow with pre-training day five of the challenge.

See you then.

Thank you.