The incredible internet marketing course, Week 4, Mission 2.

Today we continue week 4 off, Click funnels’, “One Funnel Away” Challenge, with mission 2 titled, “Dream 100”.

The challenge can be found here, or if you go to the “One Funnel Away” Challenge, site, you’ll see the sales funnel and that it’s $100 to join the challenge, which is incredible value for money.

Starting in the member’s area, Russell Brunson teaching is 15-minutes, and we start to build out our dream 100. Russell asks who are the successful business people that have my dream customers, we then build our lists of the top 100 and look to the market to them. List out the different categories, e.g. Facebook, YouTube, bloggers, podcasters etc., and make a list of my dream 100 for each category. We look at if we need to buy our way in, work our way in, or both.

Stephen Larson’s coaching call today is 63-minutes and continues to explain that the “dream 100” is creating relationships, start with the dream 25 or dream 10, just get started, it’s the principle that counts.

If we can be a leader amongst the influencer's following and add value to them, this is a great way to get noticed, this following will bring you to your dream influencer. What’s valuable to an influencer, it’s a game of increasing statuses, how can I make them look better in front of their customers.

Stephen goes through his story of how he was asked to build funnels for Click funnels, how he reached out even though he didn’t see any signs of any difference at all, but then unexpectedly had a life-changing offer for him, extremely fortunate but without stepping out nothing will happen for sure.

We can reach out to others that follow, maybe not aim too high with the influencers at first, try to be different than your influencer, not better.

Jim Edward’s teaching today is 10-minutes, titled “Content VS Sales Copy”, asking what the difference is.

It’s always been interesting to me how people think you have to write your sales copy differently than you create your content. The common understanding is that; sales copy is content with the intention of selling something, whereas content is information that has the purpose of giving information. Jim teaches there is no difference between good sales copy and content, let's explain:

For sales copy we have a Hook, in content it is called a headline; an Intro becomes a lead; a story becomes content; Testimonials become quotes; the proof is used for sales copy, but in the content, we are likely to see stats, and offer in sales copy becomes an invitation in content. These are different words that are used to explain the same thing.

So we can understand that sales copy and content are 99% the exact same thing, and Jim also explained how you can use this to your advantage for the rest of your life, beyond this OFA Challenge.

Julie’s coaching call today is 9-minutes, and we look at how to make sure we are following our dream 100 in a way that will get their attention.

Firstly we need to subscribe to all their stuff, for example, look at ads, and apply to the content. We should also look at who we might call micro-influencers, related to our dream 100 and follow them too; sometimes they can be more powerful than the big influencers.

Julie teaches how we can use, “Interests” on Facebook to find our influencer, some will not be listed but if they are then we can run traffic right to their audience.

There are no coaching calls today, but another day full of great information, see you tomorrow as we continue with mission 3 of this fourth week, of the challenge.

Thank you.

Roy Clayton.